Local service businesses
The job usually goes to whoever gets back first.
HVAC, plumbing, electrical, cleaning, landscaping, pest control. Someone with a problem calls two or three businesses and hires whichever one responds. You are on a roof or under a sink when the phone rings, which is exactly the problem, and it is a plumbing problem rather than a hustle problem.
Where it leaks
Where local service jobs get lost
The phone rings while your hands are full. You are mid-job. It goes to voicemail. By the time you are back in the truck, they have already booked someone else.
The site does not say where you work. Someone two towns over cannot tell whether you cover them, so they do not bother asking.
Nothing tells them what it costs. No pricing, no ranges, no explanation of how you charge. Some people will call to find out. Plenty just will not.
Reviews only happen by accident. You did good work for a hundred people last year. Your Google profile has eleven reviews, because nobody was ever asked.
What you get
A site built to get called, and the automation that catches what you miss
Module 01
The site
The information a person with an urgent problem needs, in the order they need it.
- Every service you offer on its own page, not buried in one long list
- The towns you cover, stated plainly, so nobody has to guess
- How you price and what a visit involves, so the call starts further along
- Your work and your license or certification numbers where they can be seen
- Loads fast on a phone in a driveway with two bars of signal
Module 02
The automation
Because the job goes to whoever answers, and you cannot always answer.
- Missed-call text-back, so a missed call gets a reply in seconds instead of hours
- A chatbot for the after-hours "do you do this, do you cover my street" question
- Review requests sent after every completed job, automatically
- Appointment and estimate reminders, so booked visits hold
- Hosting and content updates included
The two builds on the work page are both in this category, a remodeling contractor and a water damage company. See the work and judge for yourself.
Questions a service business owner asks
Does missed-call text-back actually help?
The mechanism is simple and it is real: instead of a caller hitting voicemail and moving on, they get a text within seconds saying you are on a job and will call back, and they can reply right there. I will not quote you a recovery percentage, because when I went looking for a credible study behind the numbers everyone cites, there wasn't one. They trace back to marketing blogs quoting each other. Judge it on the mechanism, and on what it does for your own numbers after a month.
I already get all my work from referrals. Why do I need this?
You may not, and I will say so rather than talk you into it. But referred customers look you up too, and a thin site makes a referral work harder than it should. If referrals are genuinely covering your capacity, the honest answer is that a website is a lower priority for you than for someone trying to grow.
Can you set up city pages for the towns I cover?
Yes, and they need to be actual pages with real content about working in that town, not the same paragraph with the name swapped. The swapped-name version is obvious to readers and to Google. Fewer real pages beat thirty fake ones.
What if I want to add services later?
Content updates are part of the monthly retainer. Tell me what you added and it goes up. If you are not on the retainer, it is a small one-off charge, quoted before I start.
Where: San Jose and across Santa Clara County. San Jose · Santa Clara · Sunnyvale · Campbell · Los Gatos · Milpitas · Mountain View.
The guarantee
You don't pay the balance until you approve the site.
Hiring one person to build your website carries an obvious risk: you pay, and what shows up is not what you had in mind. So the money is structured so that cannot happen. A deposit starts the work. The balance is due only after you have seen the finished site and told me it's right. If you look at it and it is not what we agreed, I fix it, and you still have not paid the balance.
No annual contract on the build. The retainer, if you take it, is month to month, and cancelling it does not cost you the website. The site is yours once it is paid for, either way.