Guides
How small businesses get found.
Four guides on the parts of getting found that most small businesses never get around to. Every number in them is sourced and linked, so you can check the work rather than take it on faith.
Guide · Reviews
How to get more Google reviews the compliant way
How any small business gets more Google reviews without breaking Google's rules or the FTC's 2024 fake-review law, plus the SMS consent rules for texting.
Guide · Speed to lead
Speed to lead: why the fastest business wins the customer
The business that answers first usually wins the customer, even with a similar offer. The research on why response time decides deals, and how to be first.
Guide · Local SEO
How small businesses win the Google map pack
How any local business ranks in the Google map pack: Google's ranking factors, what moves the needle in 2026, and the Business Profile mistakes that bury you.
Guide · AI search
Why small businesses are invisible in AI search, and how to fix it
People are asking ChatGPT who to hire or where to go. Here's why almost no small businesses show up in AI search, and the plain steps to become one who does.