Law firms
Someone with a legal problem is comparing three firms at 11pm.
They are anxious, they are not a lawyer, and they are deciding on signals: whether the site looks current, whether it explains their situation in words they recognise, and whether there is a way to start that does not require waiting until Monday.
Where it leaks
What loses the call before it happens
Practice areas are written for other lawyers. A person searching does not know the term of art for their problem. Pages written in the words a client would actually use get found and get read. That is not dumbing it down, it is meeting them where the search starts.
There is no intake path outside business hours. Legal problems surface at night and on weekends. A firm that only offers a phone number during office hours loses the client who wanted to act while they had the nerve.
Nothing on the page establishes standing. Bar admissions, years practising, courts appeared in, languages spoken. Concrete, checkable facts do more for a nervous prospect than any adjective.
The site looks like it stopped being maintained. For a firm asking someone to trust it with a serious matter, a dated site is not a cosmetic problem. It is the first evidence they have about how you run things.
What you get
A credible site and an intake path that works after hours
Module 01
The site
A site that reads as current, serious, and written for the client.
- A page per practice area, in the language a client would search
- Attorney bios with admissions, experience, and languages spoken
- A clear first step, so nobody has to guess how to begin
- Structured so search engines and AI assistants can read who you are
- Fast, and correct on a phone, where most first contact happens
Module 02
The automation
Capture and response that do not depend on someone being at a desk.
- An intake form that collects contact details, not case confidences
- Missed-call text-back, so an unanswered call still gets a reply
- A chatbot that answers process questions and never gives legal advice
- Review requests sent after a matter closes, to everyone
- Hosting and content updates included, so a new attorney goes up the week they start
Craftvane is new and I would rather show you a build than a client list. See the work and judge for yourself.
Questions a firm asks
Can you put testimonials or case results on it?
Only what your obligations allow, and you are the one who knows what those are. California regulates what a lawyer may say in a communication about their services, including claims about results. Tell me the rules you are working under and I will write to them. What I will not do is put up a results claim you cannot back, because that is your licence at risk, not mine.
Should the intake form ask what happened?
Deliberately not in detail. The form collects name, contact, and the general area, and the page tells people not to include confidential detail. A public web form is the wrong place for the facts of a case, and a vendor who builds you one that invites them has not thought about it.
Can the chatbot answer legal questions?
No. It is configured to answer questions about your firm, your practice areas, your hours, and how to reach you, and to decline anything that would be advice. It is a receptionist, not an associate, and the page says so where a visitor can see it.
We are a two-attorney firm. Is this overkill?
It is the opposite. A small firm competes against marketing budgets it cannot match, so the wins come from being clearer and easier to start with, which costs almost nothing and is mostly ignored.
Where: San Jose and across Santa Clara County. San Jose · Santa Clara · Sunnyvale · Campbell · Los Gatos · Milpitas · Mountain View.
The guarantee
You don't pay the balance until you approve the site.
Hiring one person to build your website carries an obvious risk: you pay, and what shows up is not what you had in mind. So the money is structured so that cannot happen. A deposit starts the work. The balance is due only after you have seen the finished site and told me it's right. If you look at it and it is not what we agreed, I fix it, and you still have not paid the balance.
No annual contract on the build. The retainer, if you take it, is month to month, and cancelling it does not cost you the website. The site is yours once it is paid for, either way.