Dental practices
The patient who chose you decided before anyone answered the phone.
Someone with a cracked filling opens a few practice websites, checks whether you take their plan, looks at how recent the reviews are, and books with whoever made it easiest. Most of that decision happens before anyone at your front desk knows they exist.
Where it leaks
Four gaps in a normal dental week
The insurance question goes unanswered. It is the first thing a new patient wants to know and the most common reason they call. A plain list of the plans you take, in text on the page, removes a phone call and a reason to keep shopping.
There is no way to ask for an appointment at 9pm. Which is exactly when someone in discomfort is looking. A request form that reaches your front desk in the morning captures the patient who would otherwise have called someone else by then.
Hygiene recall depends on someone remembering. Six-month recall is the most predictable revenue in the practice and the easiest to let slip when the schedule is full. Reminders do not get busy.
Nobody asks the happy patients for a review. The ones who leave comfortable say nothing. The one irritated about a bill writes it down. Unasked, that is the ratio a prospective patient reads.
What you get
A site that answers, and reminders that keep the chair full
Module 01
The site
Somewhere to send a new patient that answers what they actually ask.
- Insurance and payment options in plain text, not buried in a PDF
- Provider bios and credentials laid out so a patient can scan them
- New-patient paperwork and directions where a first-timer will look
- An appointment request path that works outside office hours
- Fast on a phone, which is where nearly all of this gets read
Module 02
The automation
The follow-up that runs whether or not the front desk has a spare minute.
- Appointment reminders, configured to the FCC conditions rather than guessed at
- Missed-call text-back, so a call during a procedure still gets answered
- Review requests sent after the visit, to every patient, never filtered
- A chatbot for the after-hours "do you take Delta Dental" question
- Hosting and content updates included, so a new provider actually gets added
The compliance question, answered properly. A dental practice is a covered entity, so the first real question is not what the site looks like, it is whether hiring someone creates an exposure. The short answer is that a marketing website does not have to touch protected health information at all, and this one is built so it does not. The long answer, with the HHS and FCC sources so your office manager can check it, is on the page about how patient data is handled.
Craftvane is new and I would rather show you a build than a client list. See the work and judge for yourself.
Questions a practice owner asks
Do you connect to Dentrix, Eaglesoft, or Open Dental?
No. I do not touch your practice management system, and you should be wary of a web shop that wants to. The site hands a request to your front desk, and your team puts it in the schedule the way they already do.
Is texting patients actually allowed?
Yes, and the rules are narrower than most vendors describe. HHS treats an appointment reminder as part of treatment, so no authorization is required, and the real conditions come from FCC rules rather than HIPAA. The detail, with sources, is on the data handling page.
Does this create a HIPAA problem for us?
The default build is designed so that nobody, including me, touches protected health information. No portal, no records, no symptom intake. If your practice wants PHI to flow through any of it, that is a different and more expensive project, and I will say so rather than pretend otherwise.
Can we edit it ourselves?
No, and that is deliberate. Changes come to me and are included in the retainer, which means they get done instead of sitting in a system nobody remembers how to use. If self-editing matters to you, say so early and I will tell you straight whether I am the right fit.
Where: San Jose and across Santa Clara County. San Jose · Santa Clara · Sunnyvale · Campbell · Los Gatos · Milpitas · Mountain View.
The guarantee
You don't pay the balance until you approve the site.
Hiring one person to build your website carries an obvious risk: you pay, and what shows up is not what you had in mind. So the money is structured so that cannot happen. A deposit starts the work. The balance is due only after you have seen the finished site and told me it's right. If you look at it and it is not what we agreed, I fix it, and you still have not paid the balance.
No annual contract on the build. The retainer, if you take it, is month to month, and cancelling it does not cost you the website. The site is yours once it is paid for, either way.