Services
Everything your site should already be doing.
A website is the first module. The automation that keeps working after someone leaves is the second. Most small-business sites only ever ship the first one. Past that, if there is a repetitive job in your week that a computer should be doing, that gets built and priced on its own.
What's included
Two modules, and a third thing when you need it
Module 01
The site
Static HTML, hosted on Netlify. No WordPress, no plugin updates, no monthly hosting surprises.
- Built for your business specifically, not a template with a new logo
- Mobile-first layout, fast load times, structured for Google and AI search
- Home, services, pricing, about, and contact pages, scoped to what your business actually needs
- Contact form wired to email, so leads land in your inbox the moment they're submitted
Module 02
The automation
Switched on once the site is live. One monthly retainer covers all of it, priced as a bundle, not stacked per-tool subscriptions.
- A chatbot on your site that answers real questions using your business's own information
- Missed-call text-back, so a call that goes unanswered still gets a reply
- Review-request automation sent after a job or appointment, so reviews stay current
- Appointment or follow-up reminders sent automatically
- Hosting and content updates included, so the site doesn't go stale
Beyond the two modules
Custom AI workflows, scoped and priced on their own
The chatbot and the text-back are the same build for everybody, which is why they fit inside one monthly fee. The rest of what AI is genuinely good at is specific to your business, so it gets scoped and quoted per job rather than promised as unlimited work inside a retainer. Bring me the thing you do every week that you resent doing, and I will tell you honestly whether it is worth automating.
The most common one
Drafted email replies
Most inbound email at a small business is the same eight questions. This reads what comes in and writes the reply for you.
- It writes drafts. You send them. Replies land in your drafts folder, never in a customer's inbox, until a person reads one and hits send
- Written in your voice, using your real prices, hours, policies, and availability
- Anything it is unsure about is flagged rather than guessed at
- The ones that need you get left alone, so you are reading the hard mail instead of the repetitive mail
- Works with Gmail or Outlook, without moving your email anywhere
Everything else
The repetitive job in your week
If it happens on a schedule, follows rules you could write down, and eats hours, it is probably worth building.
- Turning an inbox, a form, or a voicemail into a structured record instead of a note
- Pulling numbers out of invoices, statements, or reports that arrive as PDFs
- Sorting and routing what comes in, so the urgent thing is not sitting under the newsletters
- A recurring report or summary that currently takes someone an afternoon
- Connecting two systems that both refuse to talk to each other
Before you buy one
How I decide whether a workflow is worth building
It has to be repetitive and rule-shaped. If the job requires judgement that changes every time, a person should keep doing it. Automating a decision you have not actually made yet just produces confident nonsense faster.
The time saved has to beat the cost. Twenty minutes a week is two hours a month. If the build costs more than that is worth to you over a year, I will say so and we will not build it.
Being wrong has to be survivable. Anything where a mistake reaches a customer, a patient, or a regulator gets a human in the loop by default. That is why the email tool drafts instead of sends.
You have to be able to turn it off. Every workflow can be switched off in a minute without breaking anything else, and you own whatever it produced while it ran.
Priced per job, not per month. Most are a one-time build. If one needs ongoing monitoring or regular changes, that is stated up front and added to the retainer, not billed as a surprise.
How it runs
Build first, automate second
01
Scope and build
A short intake on your business, then the site gets built and reviewed with you before it goes live.
02
Launch
The site goes live on your domain. This is the one-time build fee.
03
Activate automation
Once you're ready, the chatbot, text-back, and review requests get switched on as the monthly retainer.
By industry
The same two modules, scoped to what your business actually does
Medical & dental
Practices
The site patients check before they call, plus reminders and after-hours answers. Includes what the HIPAA and FCC rules on texting patients actually say.
Salon & spa
Salons, spas, barbershops
Show the work, take the booking, and stop losing chairs to people who forgot they had an appointment.
Professional
Law, accounting, offices
A site that reads as credible to someone making a high-stakes choice, with an intake path that works on a Friday night.
Local service
Trades and home services
The job goes to whoever calls back first. Built to get called, wired to catch the calls you cannot take.
The guarantee
You don't pay the balance until you approve the site.
Hiring one person to build your website carries an obvious risk: you pay, and what shows up is not what you had in mind. So the money is structured so that cannot happen. A deposit starts the work. The balance is due only after you have seen the finished site and told me it's right. If you look at it and it is not what we agreed, I fix it, and you still have not paid the balance.
No annual contract on the build. The retainer, if you take it, is month to month, and cancelling it does not cost you the website. The site is yours once it is paid for, either way.