How it works

Two engagements: a build, then an optional retainer.

The website build is a one-time project with a clear start and finish. The automation retainer is a separate, month-to-month add-on you can start whenever it makes sense, not a bundled subscription you're locked into on day one. A custom AI workflow, if you want one, is quoted per job and sits outside both.

The website build

Scope, build, launch.

01

Intake

A short conversation about your business: what you do, who you serve, what the site needs to say, and what pages it needs. This is where the $1,500–$3,000 price gets scoped to your actual situation.

02

Build and review

The site gets built as static HTML, hosted on Netlify. You get one review round to request changes before anything goes live, so the finished site matches what you asked for.

03

Launch

The site goes live on your domain. That's the one-time build fee, paid once, with the finished site yours to keep regardless of anything you do afterward.

The automation retainer

Billed monthly, run month to month.

01

Start whenever it makes sense

Some businesses turn it on the day the site launches. Others wait until they've seen how the site performs. There's no deadline and no penalty either way.

02

One flat monthly fee

$200–$350 a month covers the chatbot, missed-call text-back, review requests, and appointment reminders as a single bundle, not stacked per-tool subscriptions.

03

Cancel any time

No annual contract, no early-termination fee. If it stops earning its spot on your books, you cancel and keep the website, no strings attached.

Day to day

What each piece of the retainer actually does

Chatbot

Answers real questions, day or night

Configured with your business's own hours, services, and pricing structure. A visitor at 9pm who wants to know if you take walk-ins, what a service typically involves, or how to book gets a real answer instead of a closed tab.

Missed-call text-back

Catches the call you couldn't take

You're with a customer, on a job, or the phone rings during lunch. The caller gets an automatic text within moments inviting them to reply or book, so the missed call still turns into a conversation instead of a caller who moves to the next business.

Review requests

Asks every customer, not just the happy ones

Sent automatically after a job, appointment, or purchase. Every customer gets the same request, no filtering, no incentive offered, which keeps it compliant with Google's rules and the FTC's 2024 Consumer Review Rule while keeping the newest review current instead of a year old.

Appointment reminders

Cuts down on no-shows automatically

A text or email confirming an upcoming appointment, then a reminder as it approaches. Useful for any business that books time: a medical office, a salon, a repair shop, or a service call, without anyone having to remember to send it.

FAQ

Straight answers to the questions people actually ask

What if I pay you and the site isn't what I wanted?

That cannot happen, because of how the payments are split. A deposit starts the work. The balance is only due after you have seen the finished site and told me it's right. If it is not what we agreed, I fix it, and you still have not paid the balance. You are never in a position of having paid in full for something you have not looked at.

How does the website build engagement work?

It starts with a short intake about your business: what you do, who you serve, and what the site needs to accomplish. From there the site gets built, you get one review round to request changes, and it launches on your domain. That launch is the one-time build fee, priced between $1,500 and $3,000 depending on page count and complexity.

Do I have to sign up for the automation retainer after the site launches?

No. The website build and the automation retainer are billed separately and neither requires the other. Plenty of businesses launch the site first and add the retainer later once they see what the site brings in.

How does the automation retainer work month to month?

It is one flat monthly fee, $200 to $350 depending on what is included, billed month to month with no annual contract. It covers the chatbot, missed-call text-back, review requests, appointment reminders, and ongoing hosting and content updates to the site.

How does the chatbot know what to say about my business?

It is configured with your business's own information: services, hours, pricing structure, and common questions, then answers using that material instead of a generic script. If something changes, an update to the chatbot's configuration is part of the retainer, not a separate request.

What does missed-call text-back actually do?

When a call to your business goes unanswered, the caller gets an automatic text within moments acknowledging the missed call and inviting them to reply or book. It turns a hang-up into an open conversation instead of a caller who tries the next business on the list.

How do review requests stay compliant?

Every customer gets asked, not just the ones expected to be happy, and no customer is offered anything in exchange for a review. That approach lines up with the FTC's 2024 Consumer Review Rule, which bans incentivized or cherry-picked reviews and carries real penalties for violations.

What are appointment reminders and who do they help?

An automatic text or email confirming an upcoming appointment and reminding the customer as it approaches. It cuts down on no-shows and late cancellations for any business that books appointments: a medical office, a salon, a repair shop, or a service call.

Is there a long-term contract?

No. The website build is a one-time fee for a finished asset you own. The automation retainer runs month to month and can be canceled at any time without losing the site.

What if I already have a website?

The automation retainer, chatbot, missed-call text-back, review requests, and appointment reminders, can often be layered onto an existing site depending on how it is built. The free scoping conversation covers whether that is workable or whether a rebuild makes more sense first.

Do you build custom AI automations beyond the retainer?

Yes, and they are quoted per job rather than sold at a list price, because the work varies too much for one number to be honest. Bring me the thing you do every week that you resent doing. I look at it, tell you whether it is worth automating, and give you a fixed number before anything is built. Finding out costs nothing, and the second most common answer is that you should not bother.

Can AI answer my emails for me?

It can write the replies. It does not send them. Drafts land in your drafts folder, written in your voice using your real prices, hours, and policies, and a person reads each one and hits send. Nothing unreviewed ever reaches a customer, and anything the tool is unsure about gets flagged rather than guessed at. It works with the Gmail or Outlook account you already have, without moving your email anywhere.

How do you decide whether a workflow is worth building?

Four tests. The job has to be repetitive and rule-shaped, because automating a decision you have not actually made yet just produces confident nonsense faster. The time saved has to beat the cost over a year. Being wrong has to be survivable, which is why anything that could reach a customer, a patient, or a regulator keeps a human in the loop. And you have to be able to switch it off in a minute without breaking anything else. If a job fails those, I say so instead of building it.

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