The Contractor Visibility Checklist

Get found on Google (local)

GET FOUND · 7 ITEMS

Your Google Business Profile is claimed and verified. Your primary category is exactly what you are ("General contractor," "Kitchen remodeler"), not a pile of keyword categories. Your business name is your real name, with no city, tagline, or "24/7" stuffed in (Google can suspend you for that). Services and service areas are filled out with the words homeowners actually type. Hours, phone, and description are complete and current. Real project photos are added regularly, not stock images. Your name, address, and phone are identical everywhere online (site, Google, Yelp, Houzz).

Get found in AI search

GET FOUND · 4 ITEMS

Your site says plainly what you build and where, in real sentences a person would use. Your pages carry structured data (schema) so AI assistants can read and trust them. You answer the real questions homeowners ask, in answer-first content on your site. Your business facts match everywhere online, so an AI assistant is confident it's the same company.

A website that books, not decorates

GET BOOKED · 6 ITEMS

It loads fast on a phone (most homeowners find you on mobile). It shows real photos of your own work, not someone else's kitchen. Your license, insurance, and years in the trade are visible up front. Real reviews are on the page, not just on Google. There is one obvious next step: call or book, repeated throughout. Your phone number is tappable on every page.

Speed to lead

GET BOOKED · 4 ITEMS

Missed calls trigger an instant automatic text back. Web form submissions get an immediate reply, not silence. Homeowners can book a time on your calendar without phone tag. A quiet lead gets one polite follow-up a day later.

Reviews (the compliant way)

GET BOOKED · 4 ITEMS

You ask every customer, not just the ones you expect to be happy (filtering is against Google's rules). The ask is one tap, using Google's own review link or QR code. You ask right after the job, while it is still fresh, and never pay or discount for a review. You respond to every review, good or bad.

Checked every box? You're ahead of almost every contractor in your area. Every blank is a job walking to whoever homeowners find first. Want me to close the gaps? That's what the free audit is for.

Get found on Google (local)

Get found in AI search

A website that books, not decorates

Speed to lead

Reviews (the compliant way)

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